UnderstandingMarketing.com ~ PR Toolkit

FORT LAUDERDALE, Fla.—UnderstandingMarketing.com launched the PR Toolkit, a new e-Book that helps companies generate their own public relations tactics to increase sales and profits. Authored by John Sternal, a seasoned PR professional of nearly 20 years, the new PR Toolkit provides insight into how small businesses can leverage the power of media awareness to promote their companies and generate bigger profits. UnderstandingMarketing.com offers DIY marketing and PR information for small businesses and the PR Toolkit serves as an agency-in-a-box for any company looking to insource and get publicity on a shoestring budget. The PR Toolkit also includes free resources for getting a press release published in search engines and on news wires, and how to get stories placed for business publicity. Small businesses can even learn how to use social media like Twitter and Facebook for national publicity.