“Skin care and personal care products are the next ‘hot’ area of superfruits,” observed Bob Freeze, XanGo. “Market research from NPD Group highlighted in 2009 noted 64 percent of women are choosing natural over conventional beauty products. As women start to recognize the abundant health benefits of natural skin care and personal care products, superfruits are a natural fit for this category.”
Linda Miles, L.Ac., D.O.M., vice president, derma-e® Natural Bodycare, agreed about the market potential. “Because of the awareness of superfruits and how they benefit the body and skin, the anti-aging antioxidant market is rapidly growing among consumers of all ages,” she said.
To capitalize on consumer awareness, particularly among younger shoppers, derma-e launched a line of five formulas formulated for younger skin. Miles noted, “Fruit Smoothees is a skin care line blended with superfruits such as pomegranate, cranberry, grape and acai berry to help nourish and protect the skin from the first signs of aging.”
XanGo, which was one of the pioneering companies in the superfruit juice category with XanGo™ Juice, launched Glimpse Intuitive Skin Care, which delivers the nutritional benefits of mangosteen in a topical format. “The innovative personal care brand features three exclusive, xanthone-rich ingredients from the mangosteen derived through the proprietary BioActive X3 Complex™ that is free of harsh chemicals and utilizes green chemistry technology,” Freeze said.