As part of our ongoing 10th anniversary celebration, Health Supplement Retailer is debuting a new logo design with this February issue. As a character in one of my favorite films once said, there’s nothing like a new frock to brighten your day. Just as people’s personal appearance changes over time (I’ll even share a 1995 photo for your general amusement), publishing is a dynamic business, and reinvention keeps us on our toes.
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What isn’t changing is our ongoing commitment to bring our retail readers the science behind the supplements to help you grow your business. HSR differentiates itself in the market by grounding our editorial in scientific research—the same research you need to responsibly sell efficacious, safe dietary supplements to your consumers. In speaking with many of you over the years, I know that you appreciate learning more about the products on your store shelves. This is one reason we’re so pleased to bring you monthly articles from the American Academy of Nutrition, as well as our ongoing feature stories full of timely information.
For example, this month’s cover story is on weight management. It’s been a hot topic in the industry over the past year, with ephedra leaving the market, federal regulators cracking down on unsubstantiated claims and product formulators searching for the best ingredients to support consumers’ weight loss efforts. From personal experience, I know there is no magic bullet. There are, however, a number of beneficial nutritional compounds that, in combination with a healthy diet and exercise program, can enhance energy, reduce appetite and control blood sugar. Why not use the information in these pages to help your customers with their personal reinvention—it’s never too early or too late to build muscle and lose fat for a healthier tomorrow.
We hope you’ll keep reading and watching these pages for our continued reinvention and celebration as we rededicate ourselves for the next 10 years.
Best wishes, Heather Granato Group Editor (480) 990-1101, Ext. 1305 hgranato@vpico.com
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