SupplySide
Fresh Takes
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Sandy Almendarez is the Associate Editor for the Natural Products Marketplace Magazine. She is new to the Natural Products Industry, but has been working on various magazines for more than five years. She graduated with a Journalism and Mass Communications degree from Arizona State University. She has always been a "label reader" and is excited to be learning so much about natural products. She stays healthy by hiking, jumping rope, weight training and eating raw vegetables every day. |
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08/31/2010
Happy TrailsToday is National Trail Mix Day, and I hope all are ready to dig in today and celebrate this nutty, fruity occasion. |
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08/24/2010
Know Thy EnemyWhile store owners may not view national brands at the “enemy," the old line, “Keep your friends close, and your enemies closer," can apply when it comes to national brands’ marketing strategies. Knowing how bigger brands operate can help retailers get an edge up in marketing their private label goods as well and insight into general advertising practices. |
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08/17/2010
Food Focus or Supplement Centric?Nutrition experts argue we should stop focusing on getting specific RDAs from supplements, and simply try to eat healthier whole foods. Shoppers may be accepting this message, but only up to a certain point. |
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08/03/2010
Sleepy FoodsThe most convincing studies on food and sleep show which foods hurt, not help, catching Z’s. And surprisingly, caffeine and spicy foods are not at the top of the list. |
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07/27/2010
Faster Times Investigates Store BrandsThe Faster Times's “Generic Foods Investigation,” includes information on private-label meat sourcing, and where specific private label products are made (including Trader Joe’s). It even has its own inside informer, who Westervelt has dubbed "Beef Throat," who is “extremely knowledgeable about the meat industry.” ... |
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07/20/2010
Supermarket EducationEver think shoppers would buy more if only they knew how to cook with sea vegetables or bulgur wheat? Maybe this—and the tuition fees—was behind the decision for a U.K. supermarket chain to open its own culinary school. |
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07/13/2010
Heart-Heath Bout: Fat vs. CarbsIf I am going to splurge on bad food, which is worse for my heart: saturated fat or refined carbs? ... |