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Jodi Rich is the Publisher of Natural Products Marketplace Magazine. She has been working in the natural products industry for almost seven years and has an extensive background in sales, marketing, and promotions. She graduated with a communications degree from Arizona State University, which isn't surprising because she's quite a talker. Jodi embraces a healthy lifestyle by mastering crazy yoga poses and spending all of her hard earned money on the latest and greatest products from SunFlower Market. Sarah Prahl is an account executive with Natural Products Marketplace. She has been involved in the natural products industry her entire life and is so passionate about the industry, she is also a Clinical Nutritionist. Sarah has a consumer publishing background and in a past life, sold supplements to both small health food stores and large chains. She is excited to bring both her nutrition knowledge and market experience to support growing entrepreneurs in the natural products category! When Sarah isn't selling advertising, you'll find her hiking with her dogs in beautiful Boulder, Colorado or striking a pose at the local yoga studio. |
Online Toxin Counter
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If your customers are concerned about pesticides and other toxins, there’s a new online tool to show them just how their choosing organic foods can limit the exposure of these chemicals. The Organic Counts! Online calculator asks consumers to enter their favorite Organic Valley organic products into a simulated shopping basket to see the amount of pesticides and synthetic nitrogen fertilizers avoided by each product entered, relative to conventional products. The results are created from a calculation of USDA conventional agriculture data compared with twenty years of parallel data from Organic Valley member-farms.
While belief and faith are necessary drivers, it is good for consumers to see the numbers that show the difference being made by the organic industry. Organic Valley said this calculation has shown its network of farmers and consumers collectively kept 89.5 million pounds of synthetic nitrogen fertilizer and 1.25 million pounds of synthetic pesticides and herbicides from America’s soil and water from 1988 to 2008. On a personal level, Organic alley reported each shopper who purchased two blocks of Organic Valley cheese, two containers of cream and a gallon of milk would prevent an entire pound of synthetic nitrogen fertilizer from being applied to soil and leaching into our drinking water.
Social networking fans can even share their Organic Counts! results and challenge friends via email, Twitter and Facebook.
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