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Jodi Rich is the Publisher of Natural Products Marketplace Magazine. She has been working in the Natural Products Industry for almost five years and has an extensive background in sales, marketing, and promotions. She graduated with a communications degree from Arizona State University, which isn't surprising because she's quite a talker. She embraces a healthy lifestyle by mastering crazy yoga poses and spending all of her hard earned money on the latest and greatest products from SunFlower Market.

Steve Myers managing editor, has been in the natural products industry since 1997, spreading news and information, and wielding his trusty red pen. Despite a degree in English literature from Arizona State, he is a closet science geek and is attracted to the blips and bleeps behind natural health. "Invincible" in college, Steve later realized pizza and beer does not make a healthy diet, and figured some serious diet change and natural remedy were order--especially liver detox.

Whole Food Rewards Healthy Employees

December 1, 2009 Comments

Good news for Whole Foods employees. CEO John Mackey has recently announced he will increase discounts on store merchandise for healthy employees.

The program is voluntary and will include a discount increase from 20% to 30% based on healthy blood pressure, cholesterol levels and body-mass index (BMI).

The offer comes just a few months after his edgy (and published) response to universalized healthcare, which caused quite a stir among the Whole Foods customer base.  In general, Mackey’s beliefs are that most health problems are “self-inflicted” and can be prevented through proper diet, exercise and lifestyle changes. His formula equates to more cost savings by “less government control and more individual empowerment.”  Mackey has said, “We’re making an investment, and we expect a return.” Whole Foods spent $150 million on self-insured health coverage last year alone! 

I would certainly be motivated by this program if I were a Whole Foods employee.  Perhaps more grocery outlets and other health-oriented businesses will follow Mackey’s lead.

Meanwhile, my friends who work at Whole Foods can expect a call from me.  Now that I know they get a big, fat 30% discount, sounds like they can afford to have me over for a nice dinner with fresh ingredients and organic wine!

Jodi