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Jodi Rich and Sarah Prahl

Jodi Rich is the Publisher of Natural Products Marketplace Magazine. She has been working in the natural products industry for almost seven years and has an extensive background in sales, marketing, and promotions. She graduated with a communications degree from Arizona State University, which isn't surprising because she's quite a talker. Jodi embraces a healthy lifestyle by mastering crazy yoga poses and spending all of her hard earned money on the latest and greatest products from SunFlower Market.

Sarah Prahl is an account executive with Natural Products Marketplace. She has been involved in the natural products industry her entire life and is so passionate about the industry, she is also a Clinical Nutritionist. Sarah has a consumer publishing background and in a past life, sold supplements to both small health food stores and large chains. She is excited to bring both her nutrition knowledge and market experience to support growing entrepreneurs in the natural products category! When Sarah isn't selling advertising, you'll find her hiking with her dogs in beautiful Boulder, Colorado or striking a pose at the local yoga studio.

Whole Food Rewards Healthy Employees

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Good news for Whole Foods employees. CEO John Mackey has recently announced he will increase discounts on store merchandise for healthy employees.

The program is voluntary and will include a discount increase from 20% to 30% based on healthy blood pressure, cholesterol levels and body-mass index (BMI).

The offer comes just a few months after his edgy (and published) response to universalized healthcare, which caused quite a stir among the Whole Foods customer base.  In general, Mackey’s beliefs are that most health problems are “self-inflicted” and can be prevented through proper diet, exercise and lifestyle changes. His formula equates to more cost savings by “less government control and more individual empowerment.”  Mackey has said, “We’re making an investment, and we expect a return.” Whole Foods spent $150 million on self-insured health coverage last year alone! 

I would certainly be motivated by this program if I were a Whole Foods employee.  Perhaps more grocery outlets and other health-oriented businesses will follow Mackey’s lead.

Meanwhile, my friends who work at Whole Foods can expect a call from me.  Now that I know they get a big, fat 30% discount, sounds like they can afford to have me over for a nice dinner with fresh ingredients and organic wine!

Jodi

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