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Jodi Rich and Sarah Prahl

Jodi Rich is the Publisher of Natural Products Marketplace Magazine. She has been working in the natural products industry for almost seven years and has an extensive background in sales, marketing, and promotions. She graduated with a communications degree from Arizona State University, which isn't surprising because she's quite a talker. Jodi embraces a healthy lifestyle by mastering crazy yoga poses and spending all of her hard earned money on the latest and greatest products from SunFlower Market.

Sarah Prahl is an account executive with Natural Products Marketplace. She has been involved in the natural products industry her entire life and is so passionate about the industry, she is also a Clinical Nutritionist. Sarah has a consumer publishing background and in a past life, sold supplements to both small health food stores and large chains. She is excited to bring both her nutrition knowledge and market experience to support growing entrepreneurs in the natural products category! When Sarah isn't selling advertising, you'll find her hiking with her dogs in beautiful Boulder, Colorado or striking a pose at the local yoga studio.

Vitamin C from Your Car

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In the olden days, our grandparents simply ate an orange or a grapefruit if they needed vitamin C.  My generation has the option of supplementing its vitamin C needs with a convenient little pill.  But how will my kids get their vitamin C?  You better sit down for this ... it's coming from their car!
 
Believe it or not, Nissan announced this week that their next generation of motor vehicles will spray customers with vitamin C to keep them healthy!
 
How often will it need to be maintenance? What is the recommended daily allowance for this unique delivery system? What does FDA think? So many questions; so few answers. According the reports, the vitamin C delivery is designed to keep your skin soft and healthy. So, at least they aren’t going over the top with immune health claims. Of course since the vitamin C won’t be taken orally, it won’t be classified as a dietary supplement (which should give them a little breathing room with FDA).
 
What are your thoughts? Is this an over-the-top marketing concept to sell vehicles? Or is this the wave of the future? Will hospitals, offices and restaurants follow suit?
 
 
Jodi Rich
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