Wisdom Natural Brands® SweetLeaf Stevia
Stevia has traveled a long road to its current position at the brink of mainstream sweetener success. Jim May, the founder of Wisdom Natural Brands®, discovered stevia in the rainforests of Paraguay in 1982, has seen the company's SweetLeaf® through regulatory hurdles and, finally, emerging with GRAS (generally recognized as safe) affirmation to broaden its applications in a hungry market.
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