OGDEN, Utah—Mineral Resources International Inc. (MRI) expanded the roll-out of its new product FortiSalt, a liquid mineral supplement that can be used in place of salt. One serving of FortiSalt provides 17 percent of the RDI for eight essential minerals and trace minerals, 16 percent for sodium and 4 percent for potassium. In conjunction with the product release, MRI developed a special Web site (FortiSalt.com) that features product information, research and recipes.
“This new Web site is a valuable resource for both natural products retailers and consumers,” said Val Anderson, director of sales and marketing for MRI. “Retailers will be pleased with the research and detailed information we have provided about FortiSalt and the need for mineral and trace mineral supplementation. And consumers will appreciate the Frequently-Asked-Questions section of the Web site as well as the scrumptious FortiSalt recipes that are not only naturally delicious, but are naturally wholesome because the flavor comes from a balance of essential minerals—not just sodium.”
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