Mintel Finds Products With Environmentally Friendly Claims
04/09/2008
CHICAGO—According to Mintel Global New Products Database (Mintel.com), the number of new products with an environmentally friendly claim has grown substantially over the past five years. In 2002, only five such products were launched, but in 2007 there were a staggering 328. This was an increase of nearly 200 percent from the year before.
"We're seeing rapid growth in new products with environmentally friendly traits," said Chris Haack, senior research analyst at Mintel. "More than ever, shoppers want to purchase goods that help protect and preserve the world around them. Manufacturers have responded with everything from recyclable packaging, to products that maintain the body's health, to entire brands that support environmental causes."
According to Mintel, people especially look for eco-friendliness when shopping for household paper products (66 percent), food (57 percent) and energy efficient appliances (48 percent). The environment, a desire for pesticide-free foods and the rising costs of energy are driving people toward greener purchases. One new trend observed by Mintel is foods that are not necessarily organic or natural, but address other environmental concerns.
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