New Program Certifies Natural Skin and Hair Care Products

NEW YORK—To end confusion and help consumers know what personal care products are truly natural, the Natural Products Association (NaturalProductsAssoc.org)  announced a new certification program which defines natural and includes an easily-identified seal. Shoppers can expect the seal to begin appearing on certifier personal care products in the coming months.

“People want natural products because they are good for them and good for our environment,” said Debra Short, president of the Natural Products Association. “But anyone could claim their product was ‘natural,’ even if it was 100 percent synthetic or petroleum-based. That wasn’t fair to consumers or to companies who make truly natural products, and this seal will help end all that confusion.”

Under the new program, products must follow strict guidelines set out by the Natural Products Association to merit bearing the seal. The criteria include, but are not limited to:

• Product must be made up of at least 95 percent truly natural ingredients or ingredients that are derived from natural sources
• No ingredients with any potential suspected human health risks
• No processes that significantly or adversely alter the purity/effect of the natural ingredients
• Ingredients that come from a purposeful, renewable/plentiful source found in nature (flora, fauna, mineral)
• Processes that are minimal and don't use synthetic/harsh chemicals or otherwise dilute purity
• Non-natural ingredients only when viable natural alternative ingredient are unavailable and only when there are absolutely no suspected potential human health risks