Seventh Generation Named a Top Ten Green Brand

BURLINGTON, Vt.—According to a report presented at the June 3^rd Sustainable Brands '08 Conference in Monterey, Calif., American consumers have named Seventh Generation (SeventhGeneration.com) the "greenest" household cleaning brand and the number six "greenest"

brand across all categories.

The Green Brands Survey, conducted and released by WPP agencies Landor Associates, Cohn & Wolfe, and Penn, Schoen & Berland Associates (PSB), has been tracking consumer perceptions of green for over three years. Seventh Generation is one of only three privately held companies to make the Green Brands Survey "Greenest Brands" list.

"In our every effort we seek to clearly communicate our values as a responsible company, so it is deeply gratifying to know that our efforts are recognized by those who can ultimately help us make the biggest positive impact: the American shopper," said Jeffrey Hollender, President and Chief Inspired Protagonist of Seventh Generation. "