The report integrates new primary quantitative and qualitative research to update the consumer perspective on the organic market. Many factors are currently at play to influence the current and future picture of organic consumption. Research shows that while organics are still an important cue to millions of consumers for products that contribute to healthy lifestyles, conventional culture is now including organic as but one of many symbolic distinctions of equal importance beneath the overall moniker of “quality.” Specifically, this report shows where organic now resides in terms of importance in consumers’ minds.
As consumers and companies navigate the turbulent waters of a difficult economy, the findings contained within "The Many Faces of Organic" bears new economic and cultural significance that will benefit manufacturers, marketers, retailers and other stakeholders.
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