RICHMOND, British Columbia and LA FARGE, Wis.—Two organic food manufacturers, Nature’s Path Organic Foods and Organic Valley, joined with Organic Gardening magazine to support the Farmers Can Be Heroes program. Farmers Can Be Heroes, from the Rodale Institute, is an outreach and education program designed to praise farmers as heroes who feed us and are mitigating climate change and preserving the earth for future generations. Farmers Can Be Heroes offers an online course for conventional farmers interested in transitioning to organic. Consumers can support it by purchasing one Organic Valley product and one Nature’s Path product and then mailing in both proof of purchases. In return, they will receive a free, one-year subscription to Organic Gardening magazine and a chance to win a year of free breakfasts (organic milk and cereal). Organic Valley and Nature’s Path will contribute $1 each for every proof of purchase mailed in for a contribution of up to $50,000 to the Rodale Institute’s Farmers Can Be Heroes program.