LONDONDERRY, N.H.—Stonyfield Farm is promoting a new documentary examining our food system, “Food, Inc.”, on the foil lids of 10 million cups of its organic yogurt this month.
"What better way to get the word out on a film about our food system, than with a message aimed at food shoppers?" asks Stonyfield president and CE-Yo Gary Hirshberg, who appears in the film.
The film is from Magnolia Pictures, Participant Media and River Road Entertainment. The same partners produced Al Gore's Oscar-winning film on climate change, "An Inconvenient Truth."
"Gary Hirshberg and Stonyfield's commitment to the success of this film has been inspiring," said Magnolia president Eamonn Bowles. "It's exciting that a respected brand like this has come on in such a big way."
Buffy Shutt, Participant's co-Executive Vice President of Marketing said: "Stonyfield has been a sensational partner for all of us working on ‘Food Inc.’ Not only has Gary been a fantastic spokesperson for the film—knowledgeable, articulate and expert in presenting the issues in a way that's accessible to everyday consumers—but how many documentaries have the benefit of an organic national tie-in like this?"
Stonyfield's Web site features a “Food Inc.” link with a downloadable trailer, an exclusive interview with director Robert Kenner, and downloadable coupons for free products from Stonyfield and other organic partners, like Annie's, Late July, Newman's Own Organics, and Organic Valley.
In “Food Inc.”, which opens tomorrow in New York, Los Angeles and San Francisco, filmmaker Robert Kenner lifts the veil on our nation's food industry, exposing the highly mechanized underbelly that has been hidden from the American consumer with the consent of our government's regulatory agencies, USDA and FDA. Our nation's food supply is now controlled by a handful of corporations that often put profit ahead of consumer health, the livelihood of the American farmer, the safety of workers and our own environment.