LA FARGE, Wis.—Starting November 1, 2009, Organic Valley will host “Celebrate Organic,” a campaign for retailers to boost the sales of Organic Valley cooking and baking ingredients through coupons and the chance to win prizes. “Celebrate Organic” also gives customers a chance to help those in need through a contest which awards cash donations to three food banks nominated by shoppers.
Organic Valley will provide participating retailers with “Celebrate Organic”-themed point-of-sale materials that include a Web address for contest details and holiday recipes. Organic Valley’s Rootstock magazine – delivered free upon request to retailers in shipper/display boxes – will also feature organic holiday recipes and $6.00 worth of coupons. To make the program even more attractive to retailers, the “Celebrate Organic” promotion is supported by a public relations campaign and national consumer advertising with coupons.
Shoppers will also be directed to www.organicvalley.coop/celebrate to receive additional coupons worth $10 off Organic Valley products, plus healthy recipes and gift-giving tips. While online, they can also enter a drawing in which five winners will be selected to win a year of free Organic Valley products. From those five, three grand prize winners will be randomly chosen to receive the “Local Organic Heroes” donation for their local food pantry. Shoppers will be asked to nominate their retailer for the “Local Organic Heroes” food pantry award. The retailers named by the three contest grand prize winners will each receive a $2,500 cash donation for their chosen local food pantry, to be made on behalf of the winning shopper and their identified retailer. Local PR by Organic Valley will draw attention to the winners.
Retailers interested in more information about participating in “Celebrate Organic” can contact their Organic Valley regional sales manager for details or order in-store materials online before September 28, 2009, while supplies last.