WHITE PLAINS, N.Y.—Stonyfield Farm entered a one-year sponsorship agreement with the U.S. Open to promote its Oikos Organic Greek Yogurt. As part of the new partnership, Oikos Organic Greek Yogurt will receive significant signage in Arthur Ashe Stadium at the world’s highest-attended annual sporting event. Stonyfield plans an aggressive sampling program from a dedicated promotional booth on-site at the U.S. Open, as well as multiple mobile carts. Stonyfield will hand out tens of thousands of four-oz. samples of Oikos in flavors including strawberry, blueberry, honey, plain and vanilla.
In addition, Stonyfield will serve as a presenting sponsor of “U.S. Open Live,” the live-streaming event on USOpen.org.
The 2009 US Open will be held Monday, August 31 through Sunday, September 13. The tournament will be broadcast by CBS, ESPN and Tennis Channel.