MINNEAPOLIS—In its sixth year, Go Organic!™ for Earth Day will provide information on organic production, health and sustainability, while offering savings on organic brands. A partnership between the Organic Trade Association (OTA), Earth Day Network and Effect Partners™, the 2010Go Organic!™ campaign will include a coupon book, point-of-sale materials and a variety of social media and public relations vehicles. The campaign will also have a strong focus on reaching consumers through an evolving Web site including a blog, daily giveaways, online coupons and advice about organic products. And, as in years past, the store finder will allow site visitors to locate the nearest participating retailer to find their own high-value coupon book.
For the first time, retailers will also have the option to sign-up online. In addition, retailers will be provided with an array of detailed resources available via the campaign’s Web site, designed to enhance and simplify in-store execution.
The 2009 Go Organic!™ for Earth Day national campaign generated 20 million impressions and helped participating brands to outperform the national average dollar sales for U.S. food stores.