LONDONDERRY, N.H.—Stonyfield Farm’s YoBaby Yogurt partnered with LeapFrog to help kids discover the joy of reading. The YoBaby-LeapFrog promotion begins in October, when consumers can buy any four YoBaby Yogurt products – Multipacks, YoBaby Drinkable Yogurts, or the new 3-in-1 YoBaby Meals – and enter product codes online to receive a free Tag Junior ABC Animal Orchestra book. The promotion continues through December 2009.
Tag Junior uses a Pal – a handheld pen with a small infrared camera that recognizes or “reads” letters, words and symbols printed on the page. The Pal allows children to hear each page read aloud, hear fun sound effects embedded in the pictures and listen to music. The Stonyfield promotion also includes a $5-off coupon for the Tag Junior Pal.