RICHMOND, British Columbia and LA FARGE, Wis.–Nature’s Path Organic Foods and Organic Valley donated $50,000 to the Rodale Institute for outreach to farmers as an organic solution to global climate change. The check was presented at a special event during the Washington, DC Green Festival.
Nature’s Path and Organic Valley joined together during the last several months for the Organic Heroes initiative, which invited consumers to support organic farmers by purchasing organic products. Consumers participated in the campaign by purchasing one Organic Valley product and one Nature’s Path product and then mailing in both proofs of purchase for a free subscription to Organic Gardening magazine. Organic Valley and Nature’s Path contributed $1 each for every proof of purchase mailed in by consumers, for a total contribution of $50,000 for the Rodale Institute. The donation will further support the Farmers Can Be Heroes campaign, which currently includes online courses, tools and information for conventional farmers interested in making the transition to organic.