LA FARGE, Wis.—Organic Valley’s new campaign “Organic Rising,” offers retailers national media, a contest and prizes to generate sales of organic breakfast products from the farmer-owned cooperative. Giving consumers a chance to win exciting prizes, save money and donate to the Rodale Institute is designed to enhance sales of Organic Valley products and drive home the point that eating organic is good for the body and the planet.
Organic Rising is offering tear-off pads of coupons offering a $2 savings on any two Organic Valley products with more valuable coupons available online. Organic Rising's promotional materials will direct consumers to their Web site where they can enter a contest to win free subscriptions to Organic Gardening magazine, a year of free Organic Valley breakfast products, or a Trek bicycle. Each entrant in the Organic Rising contest also triggers a $1 donation to the Rodale Institute, which will support organic health and environmental research.
Retailers interested in more information about participating in Organic Rising can contact their Organic Valley Regional Sales Manager for details, or order in-store materials online before November 27, 2009, while supplies last.