LOS ANGELES—Thats A Nice!, the all-natural line of Southern Italian foods, celebrates its 10th year in the specialty food business in 2010. The company launched its first product, OLIVETTA Sicilian olive mix, in 2000 and 10 years later, the line now includes more than 16 condiments, soups and sauces, and a line of specialty coffees, gift bowls and gourmet accessories, including aprons, hats and tote bags.