CHICAGO—A new report from the NPD Group reveals eating patterns over the next decade will be influenced by the behaviors that occur with aging, and the differences in preferences from one generation to another.
"A Look into The Future of Eating" examines how Generation Z, born 1990 to present; Y (Millennials), born 1976 to 1989; X, born 1965 to 1975; Younger Boomers, 1956 to 1964; Older Boomers, 1946 to 1955; and Generation Silent, 1930 to 1945, eat today, and how as they age they will eat 10 years from now.
Based on the impact of age dynamics, trend momentum (prior and current eating patterns), and population growth, the top five food groups expected to increase in consumption are salty/savory snacks, easy meals, center of plate proteins (i.e. meat entrees), sweet snacks/desserts, and heat and eat breakfasts. Based on generational and aging influences, over the next decade, people in Generation Y are expected to be primary contributors to the forecasted growth in consumption of all these food groups with the exception of heat and eat breakfasts. Future kids less than 10 years of age are expected to have more influence on consumption of this food group compared to the other foods.
The report provides a 10-year forecast of eating trends based on generational influences, population, and trend momentum gathered from NPD’s 30-years of tracking America’s eating patterns. The report covers a broad spectrum of food and beverage categories, preparation methods, meal situations and other food-related behaviors.