SAN FRANCISCO–Attune Foods acquired the Uncle Sam and Erewhon cereal brands from US Mills LLC. Uncle Sam cereal, introduced in 1908, is an all-natural, high-fiber cereal that contains a blend of toasted whole grain wheat flakes and flaxseed. In addition to providing an excellent source of naturally occurring dietary fiber, it is low in sodium and sugar. Erewhon is an all-natural gluten-free cereal brand that is available in more than a dozen varieties. Many varieties are wheat free, low in sodium and low in fat.
In addition to the purchase of Uncle Sam and Erewhon, Attune Foods also is acquiring Skinner’s Raisin Bran and New Morning cereal and graham cracker brands.
“We are thrilled to add Uncle Sam and Erewhon cereals, two brands firmly rooted in the digestive health space, to the Attune Foods line-up of innovative products. With the addition of these great cereals along with our existing probiotic chocolate and granola bars, Attune Foods has cemented its status as a leading natural digestive health company," said Rob Hurlbut, CEO of Attune Foods. “The American Gastroenterological Association found that nearly half of Americans (46 percent) say that digestive problems affect their day-to-day lives. Attune is committed to delivering a full set of all natural digestive health products to help consumers better address these needs.”