GREENFIELD, Mass.—The Organic Trade Association (OTA) launched a new consumer Web site, “Organic. It’s Worth It.” The site, launched in beta format, offers a wide range of informational resources, including basic facts about organic, tips on using organic around the house and organic recipe ideas. The site also features the latest in organic news and trends, as well as a poll, allowing consumers to share their thoughts on a variety of issues related to organic agriculture and products. In addition, the site boasts a “Featured Expert” section, where consumers have the opportunity to learn directly from experts from across the organic community.
“This is an exciting step for us,” says OTA’s executive director Christine Bushway. “It allows consumers to have a dynamic, interactive experience, where they can get the facts, learn directly from organic experts and share their own thoughts about organic.” Plus, she says, the site enables consumers to better understand the story behind the organic system. “Through this site, we make it possible for consumers to make connections between the people and places involved in organic production and learn, firsthand, the attributes that make organic worth it.”
OTA contracted with Haberman, a brand public relations firm, to create the new site, which replaces OTA’s first consumer web site, The O’Mama Report. Many of the materials originally published on that first site will be re-printed on the new site for consumers’ continued reference.