Stonyfield Redesigns Packaging, Web Site

LONDONDERRY, NH –Stonyfield Farm has redesigned its packaging and website to better inform consumers where its products are made. “Our new look features photographs of the organic dairy farms and cows that actually supply our milk,” said Stonyfield president and CE-Yo Gary Hirshberg. Stonyfield.com now includes behind-the-scenes features including video diaries from dairy farmer Guy Choiniere, who uses a small camera to capture his daily routine; and a “Bovine Bugle” blog from fellow Vermonter and dairyman Jonathan Gates. Video portraits of farm families, as well as other organic enthusiasts like skier Bode Miller, can be found on the Web site via Stonyfield’s own video ‘channel,’ called YoTube. “You can learn firsthand why eating organic starts in the soil or why it keeps family farmers on their land,” says Hirshberg.