RONKONKOMA, N.Y.—American Health introduced a “Contemporary Packaging Initiative” for its existing flagship categories. The company’s’ line of Chewable Acerola® supplements has been selected as the first product family that will launch with updated new label graphics, unveiling at Natural Products Expo West, American Health® Booth #1832.
The strategy behind the design initiative was to create an easily identifiable brand look across all product categories, enhancing shelf presence and strengthening product appeal. By designing a strong family brand label, it is easier for end-users to become familiar with American Health® and try other products in the company’s line of specialty supplements.
According to Elliot Lasky, category director for American Health®, “We believe our new contemporary graphics will be met not only with enthusiasm from our retail partners, but will ‘refresh’ the American Health® image – attracting new customers to our products while bringing a new look to our loyal users.”