NEW YORK—The Federal Trade Commission (FTC) on Jan. 14 reaffirmed its stance to crack down on false nutritional claims by food marketers, according to Supermarket News. The FTC also is watching cases of deceptive “green” marketing.
“More and more products—food products—are making health claims and I think you’re going to see more enforcement there,” said Leonard Gordon, director of the FTC’s northeast regional office, during a briefing on the new direction of FTC consumer protection. “As companies make more and more claims, they’re going to need to have some science behind those or there are going to be some problems.”