BOULDER, Colo.–Sunflower Farmers Market launched the Smart Tags nutrition label program, a microsite and new Web site.
The Sunflower “Smart Tags Program” is a color-coded nutrition labeling program formulated by Sunflower’s registered dietician Maya, R.D. Starting Jan. 6, Smart Tags can be found at all Sunflower Farmers Markets in every department. Smart Tags were created by combining the American Dietetic Association's dietary recommendations with criteria in four areas: orange Smart Celiac tags, red Smart Heart tags, blue Smart Carb tags and purple Smart Weight tags.
Sunflower has also created a New Year’s Nutrition-themed microsite, a tool designed to help customers start and stick to a nutrition plan in 2010. The microsite’s features include nutrition tips; healthy recipes; in-store program details, such as Smart Tags; Smallest Winner; healthy habits; New Year’s resolutions; and a calorie calculator. On each page, visitors can print out a variety of downloads, ranging from brochures to recipe cards and shopping lists.
Sunflower also launched a new consumer-focused, interactive main Web site. This site includes a variety of features, including: a list of weekly sale flyers by city and state; recipes, cooking ideas, nutrition tips and entertaining ideas; e-mail notifications; locations; a nutrition blog by Maya; and virtual store tours.