NEW YORK—Twinlab Corporation is sponsoring the U.S. pro cycling team, Adageo Energy Pro Cycling. Part of the team’s core supplementation program will include Twinlab® Daily One Multivitamin, Omega-3s, Nitric Fuel™, Endurance Fuel®, Electrolyte Fuel® and Pure Fuel®.
“Good new pro teams don’t come along very often and we are energized by the opportunity to be a part of building something great from the very beginning,” says Marc Stover, director of marketing, Twinlab Corporation. “As one of the pioneering brands in sports nutrition, Twinlab is dedicated to providing athletes of all levels a complete line of high-performance products all year round; from nutritional basics to off-season training, and pre-, during and post-race nutrition.”
The Adageo Energy roster for 2010 comprises of a mix of American and international talent that includes Australian Cody Stevenson (winner of Stage 1 of the 2009 Tour of Wellington), American Tommy Nelson (stage winner at the Southern Nevada Stage Race), Swiss national (Under 23) team member Tobias Eggli, and accomplished American track talents Bennet van der Genugten and Danny Finneran.
“I was looking to bring in sponsors that would strengthen the program from a training and coaching point of view,” says Josh Horowitz, director/racer, Adageo Energy Pro Cycling team. “It was important to me, to find a brand that offered cutting edge formulas to support athletic and nutritional excellence and that is what Twinlab does. They are a cutting edge brand that offers high-quality products not only for performance, but also to jumpstart the recovery process.”