SANTA CRUZ, Calif.–Rainbow Light® Nutritional Systems is converting its entire bottled vitamin line to sustainable EcoGuard™ bottles, made from 100-percent recycled plastic. The EcoGuard bottles are also 100-percent recyclable. Rainbow Light’s conversion to EcoGuard packaging will keep more than 6 million plastic bottles from ending up in oceans, natural habitats and landfills each year.
“For more than 25 years, Rainbow Light has been committed to sustainable, green business practices,” said Linda Kahler, president of Rainbow Light. “We’re taking a strong leadership position in reducing the vitamin industry’s environmental footprint.”
“There is a huge proliferation of plastic debris in our oceans,” said Mary Crowley, co-founder of Project Kaisei, a global non-profit committed to environmental, green education and prevention of marine debris. “The plastics over time break down into confetti-like particles which are ingested by sea life thus causing damage and making their way into our food web. I congratulate Rainbow Light for taking the lead in the vitamin industry to address this very important issue.”
EcoGuard vitamin bottles are FDA-approved for safety, with labels made from renewable plant resources and no adhesives, which can disrupt the recycling process. By reusing plastics, EcoGuard vitamin bottles not only reduce the amount of virgin plastic that is generated, they also keep plastic bottles out of landfills, do not deplete fossil fuels, and make good use of the plastics that have been collected for recycling.