BURBANK, Calif.—Ken Whitman, president of Peter Gillham’s Natural Vitality, announced its water-soluble, ionic Natural Calm® magnesium powder has sold over 4 million bottles since 2003.
“We are pleased the word is getting out and more people are experiencing the significant anti-stress and other benefits of magnesium supplementation,” said Whitman. “We are proud of the excellent bioavailability of Natural Calm, and the fact that it delivers fast and effectively is the key reason it continues to lead the market.”
Natural Calm has been the category-leading magnesium supplement for four years running according to SPINS reports.