SAN RAFAEL, Calif.—Annie Chun’s Inc. announced it experienced tremendous growth and sales volume across its line of Soup Bowls during the recent winter season, illustrating consumer demand for high-quality, authentic Asian cuisine.
This is a stark comparison to trends across the category. According to recent Nielsen data, soup sales fell 6.7 percent (during a 12-week period, ending Jan. 23, 2010); while Annie Chun’s experienced a substantial 45 percent increase in the sale of its Soup Bowls, including the Miso Soup Bowls and Udon Soup Bowls. The report also revealed other big name brands encountered lower than expected sales in 2009, with losses up to 14.1 percent (Nielsen Report, December 2009).
“In a challenging economy, Annie Chun’s has been able to achieve double-digit growth with our Soup Bowls,” said Mike Keeland, President of Annie Chun’s. “We attribute much of our success in the category to the high-quality, all-natural ingredients we incorporate in all of our foods, which deliver a flavorful experience, as well as provide consumers with a simple and convenient meal solution.”
Annie Chun’s Soup Bowls are 100-percent natural and have no MSG or preservatives. They heat up in less than 90 seconds, and are available in seven varieties, including Korean Kimchi, Thai Tom Yum, Chinese Chicken, Hot & Sour, Miso and Udon,
Annie Chun’s produces all-natural, gourmet Pan-Asian foods and sauces dedicated to providing consumers with simple, convenient meal solutions through innovative product offerings and unique flavor profiles that unlock a sense of worldliness with every bite. In 2005, Annie Chun’s forged a strategic partnership with CJ Corp., Korea’s largest food producer. The complete line of premium goods provides a variety of options such as vegetarian, organic and gluten-free to adapt to dietary restrictions or preferences. Annie Chun’s All-Natural Sauces, Noodles, Asian Meal Starters, Noodle Bowls, Soup Bowls, Noodle Express, Sushi Wraps, Rice Express, Organic Potstickers, All-Natural Mini Wontons and Seaweed Snacks are available nationwide in gourmet, natural and mass market grocers.