ANAHEIM, Calif.—Natural Products Expo West attracted more than 56,000 industry members to the 30th annual event, held here March 11 to 14, according to show organizer New Hope Natural Media, a division of Penton Media.
“While the economy recovers, the natural and organic industry continues to grow,” said Adam Andersen, show manager for Expo West. “2010 metrics including attendance and hundreds of new product introductions at Expo West are proof positive of the strategic value surrounding in-person business events.”
The Natural Living pavilion at Expo West featuring eco-friendly home and lifestyle products doubled in size, showing the trend in natural living is pushing beyond food and beverage choices. “This year's Natural Products Expo West mirrors major business and consumer shifts to values of health and sustainability,” said Fred Linder, president, New Hope Natural Media. “The focus on growth of natural products industry, as evidenced at this trade show, demonstrates the consumer’s desire for products that are healthy and environmentally sound.”
Natural Products Expo West is co-located with SupplyExpo, the Fresh Ideas Organic Marketplace, Healthy Baking Seminar and Nutracon. Combined, the events encompassed more than 1 million square feet of education, community and business building events, and exhibits including 654 new exhibitors.