COLUMBUS—More than 170,000 fitness fans are expected at the 21st annual Arnold Sports Festival, a four-day multi-sport event, where the main sponsor, General Nutrition Center (GNC) will play a high profile role. Highlights will include the GNC Pro Performance IPF Deadlift Championship on Saturday to a planned visit by Arnold Schwarzenegger to GNC’s booth at the Arnold Fitness Expo. At the new GNC booth, attendees will have the chance to learn more about GNC’s sports nutrition and dietary supplement products and try product samples.
“From a one-day bodybuilding event in 1989, the Arnold has grown into a 44-sport event featuring some of the best of America’s professional and amateur athletes in competitions ranging from archery to wrestling,” said Tori Binau, GNC’s senior vice president of marketing. “GNC is proud to be the main sponsor of this unique sports festival because every one of the 18,000 athletes expected to compete this year is living the GNC Live Well lifestyle.”