PROVO, Utah–Tahitian Noni International (TNI) announced that 12 unique iridoids have been found in the noni fruit. Iridoids are powerful phytochemicals produced by plants as a self-defense mechanism, and have been studied by scientists for more than 50 years.
According to TNI, They have been linked to more than two dozen real health benefits.
They said iridoids have been scientifically proven to eliminate harmful free radicals, maintain healthy high-density lipoprotein (HDL) cholesterol at existing normal levels, increase energy, promote heart health, boost the immune system, support DNA and support healthy brain activity. They are also adaptogens, meaning that they can adapt to an environment to safely benefit the health and function of biological systems.
John Wadsworth, TNI’s president, explained why this new research is so exciting, “Noni is unique because iridoids are rare in fruits. In fact, none of the other so-called superfruits like mangosteen, açaí or gac, contain iridoids. Iridoids have been studied for years, and there are literally thousands of papers detailing the health benefits of iridoids by modern scientists. The importance of bioactives and the impact of iridoids have changed the way we look at ourselves.”
Tahitian Noni® Bioactive Beverages™ are supported by 14 human clinical studies proving their efficacy.