LOS ANGELES–Jarrow Formulas® YouTube channel hit viewing gold thanks to Olympic short-track speed skater Katherine Reutter who is featured in a 26-second video discussing Ribose.
The video featuring action and cameo shots of Reutter with up-tempo music and graphics was posted on the Jarrow Formulas’ YouTube channel, Facebook page and Twitter account before the start of the Vancouver Winter Olympic Games. When Reutter won a silver and bronze medal, the buzz has created a perfect viral storm with nearly 1 million views.
Prior to Reutter skating the qualifiers, the Jarrow Formulas’ Ribose video had about 9,000 views. On Feb. 26, after she skated into the finals, the video surged to almost 55,000 views. Weeks after her double-medal performance and post-Olympics “high” Jarrow’s Ribose video featuring Reutter has reached almost 200,000 views. The overwhelming popularity of this video is a testament to good timing and smart marketing and is having a bonus spillover effect to other Jarrow videos pushing their total YouTube channel views toward the 1 million mark.
“Our online video efforts have provided an efficient way to expose the Jarrow Formulas brand to a new and diverse consumer base,” said Rory Lipsky, marketing manager for Jarrow Formulas. “This viral event is evidence of the tremendous leverage the online world provides to clever marketers.”