LOS ANGELES–Jarrow Formulas® Inc. partnered with Bioenergy Life Sciences to produce a high-energy, 26-second video featuring short-track speed skater Katherine Reutter. The video, which features both action and cameo shots of Reutter with up-tempo music and graphics, was posted on the Jarrow Formulas’ YouTube channel (as well as Jarrow’s Facebook page and Twitter account) before the start of the Vancouver Winter Olympic Games.
Reutter was considered a long shot in her various short-track speed skating events, particularly when she faced the highly favored Chinese, Koreans and Canadians in the qualifying heats. However, the American powered into the finals and grabbed the Silver medal. Reutter is the first US woman to medal in the 1000 meters since Bonnie Blair did it in Lillehammer, Norway in 1994.
Prior to Reutter skating the qualifiers, the Jarrow Formulas’ Ribose video had about 9,000 views. On Friday morning, Feb. 26, after she skated into the finals, the video surged to almost 55,000 views. Now, several weeks after her double medal performance, Jarrow’s Ribose video featuring Reutter has reached almost 200,000 views
“Our online video efforts have provided an efficient way to expose the Jarrow Formulas brand to a new and diverse consumer base,” says Rory Lipsky, marketing manager for Jarrow Formulas. “This viral event is evidence of the tremendous leverage the online world provides to clever marketers.”