WASHINGTON–The “Life…supplemented” campaign donated $10,000 to international charity Vitamin Angels, a nonprofit organization dedicated to providing micronutrients to children in need around the world. As part of the “Life…supplemented” campaign’s America’s Wellness Challenge Sweepstakes, the Council for Responsible Nutrition (CRN) donated $1.00 for the first 10,000 consumers who took the free on-line wellness tool My Wellness Scorecard during the sweepstakes period.
“I would like to thank the “Life…supplemented” campaign for helping Vitamin Angels to reach children all over the world and giving them a chance for a healthier life,” said Vitamin Angels founder and president Howard Schiffer.
The “Life…supplemented” campaign reaches health-conscious consumers through a variety of social media channels including Twitter under wannaBwell, updates on its Facebook page, and through the campaign’s Web site. Guiding the campaign’s social media initiative was the “Life…supplemented” Social Media Advisory Board, a group of seven influential bloggers with an interest in wellness issues: Andrea Metcalf, Fit Today; Cascia Talbert, Healthy Moms; Christine Peterson, Foresight; Danielle Omar, Food Confidence; Jenn Fowler, Frugal Upstate; Liz Scherer, Flashfree; and Sheryl Kraft, HealthyWomen.org.
“The support we received from the “Life…supplemented” Social Media Advisory Board in spreading the word about our efforts to raise money for Vitamin Angels was absolutely essential. Thanks to these social media gurus and their followers, readers and on-line social communities, we reached our donation goal in less than six weeks,” said Judy Blatman, senior vice president, communications, CRN Foundation, who oversees the “Life…supplemented” program. “This kind of effort is a testament to the power and possibilities of social media. ‘Life…supplemented’ is honored to make this contribution to Vitamin Angels on behalf of the online community of consumers with an interest in improving their health who made it possible.”