New York—Nine of out ten consumers (89 percent) want products with environmental benefits, according to a survey of DuPont customers in industries spanning food and agriculture, transportation, chemicals and manufacturing, plastics and packaging and electronics. More than 95 percent of those surveyed reported customer demand is a key driver for developing products with an enhanced environmental profile. Products that deliver inherently safer materials, reduce air and water pollution and improve energy efficiency were noted as the most important environmental benefits, according to survey participants.
“The results of this survey reinforce our belief that there is broad market demand for products with an enhanced environmental profile and that demand is coming from customers,” DuPont vice president and chief sustainability officer Linda J. Fisher told participants at the New York Stock Exchange and Yale Green Summit 2010: Celebrating Earth Day at 40. “This trend is here to stay and offers significant growth opportunities for companies which can deliver sustainable solutions. DuPont, with its market-driven science and broad global industry reach, can help address this growing trend.”
DuPont surveyed more than 800 customers around to better understand the durability of demand for sustainable products. An online survey was conducted April 14 to April 20, 2010, among the Market Advisory Panel using the MarketTools zTelligence platform. Results were analyzed internally and are owned by DuPont.
DuPont is a science-based products and services company. Operating in more than 70 countries, DuPont offers products and services for markets including agriculture and food, building and construction, communications, and transportation.