DURANGO, Colo.–Zuke’s received an investment from Encore Consumer Capital, a consumer products focused private equity firm. This support and investment will allow Zuke’s to focus on marketing efforts to grow the brand with pet specialty, natural products and outdoor products retailers.
"We are very excited about the partnership and the many opportunities this will offer our customers, our retailers and our constituents,” says Patrick Meiering, founder of Zuke’s. "Encore Consumer Capital’s shared industry experience and expertise will help strengthen our branding and strategy as we get closer to achieving our sales, branding and marketing goals.”
Encore Consumer Capital is a $175 million private equity firm focused exclusively on consumer products. Encore has invested in numerous food and consumer products companies including Aidells Sausage Company, Ciao Bella Gelato Company, MyChelle Dermaceuticals and The Isopure Company. Encore principals have experience working in and investing in the pet industry over the past 15 years.
Encore co-founder and Managing Director Scott Sellers commented: “Zuke’s has built a terrific brand that is well respected for its high-quality natural treats, innovation and commitment to the pet specialty channel. We are excited to work with Patrick and the entire Zuke’s team to help them accomplish their goals.”