NOVATO, Calif.—The Republic of Tea launched a new Web site that features a homepage dedicated to tea education, informative tea-focused videos and The Citizen’s Tea Library, a fully-integrated tea-knowledge center. Further, the new site is a visual embodiment of the brand and emblematic of The Republic of Tea’s “Sip by Sip Rather Than Gulp by Gulp” lifestyle.
“Most commerce Web sites are designed to sell something. The Republic of Tea’s new site is a tea educational experience created to enrich people’s lives,” said Ron Rubin, The Republic of Tea’s owner/CEO.
The heart of The Republic of Tea’s new Web site is The Citizen’s Tea Library, built as an entirely separate system and powered by WordPress. The Citizen’s Tea Library, a digital reference center, is relevant to everyone from tea aficionados to casual tea enthusiasts. It offers fresh, objective and practical tea information from authoritative sources, who can answer any question related to tea. Also, The Citizen’s Tea Library is largely shaped by Citizen (i.e. tea drinkers) involvement and interests, as the content is based on their specific questions, comments and requests.
The site follows the basic principles of Feng Shui as observed by The Republic of Tea at their Novato, CA, headquarters, specifically in terms of color implementation. Designed in conjunction with the visionaries at Happy Cog, the color pallet is comprised of calm, relaxing colors like tea-leaf green, juxtaposed with power colors like hibiscus red and golden peach.
The new site will highlight educational initiatives including, but not limited to: a schedule of regular tea classes and tastings held at Embassies (retailers) throughout the United States, a series of informative videos on tea and tea preparation and first-person reports from The Republic of Tea’s annual tea experiential trips to tea-growing regions in South Africa, China, Taiwan, Japan and India.
The Web site’s blog is the foundation for The Republic of Tea’s new social presence, which also includes Twitter (@republicoftea), Facebook and YouTube.