‘Ultimate Iceman’ Opens Retail Outlet

SAN LUIS OBISPO, Calif.—Chuck Liddell, the mixed martial arts champ known as Ultimate Iceman, is opening a “fan headquarters” here that will display memorabilia and awards, and offer mixed martial arts clothing and sports nutrition supplements for purchase. The operation is a family affair, with Liddell’s sister and brother helping to organize the business, marketing and sales of Liddell’s sports supplements lines. The products were originally launched in 2009 with local retailer MG Sports Supplements.