MORRO BAY, Calif.—Elemental Herbs launched a new Web site with a 25-percent discount on all products through May 31. Additionally, the Web site home page features Elemental Herbs' activist athlete Jordan Romero, 13, whom became the youngest climber to summit Mount Everest on May 21, 2010.
“We’ve built a community of activist athletes and loyal customers who use our products, and the Web site really showcases this through its look and feel,” said Caroline Duell, president and founder of Elemental Herbs. “The photos on the home page, for example, aren’t just stock photos, but real people who belong to the Elemental Herbs community and are participating in activities that they are passionate about.”
The comprehensive site branches into easy-to-navigate sections that together offer a holistic picture of the company, including: the organic, all-natural products available for purchase through the site or retailers by region; the company’s activist athletes, their environmental and social causes and favorite products; environmental advocacy and organizations; background information; details on the company’s successful private labeling program, and much more.
"The new site is important for us, as it's not just about our products, but a portal for people to learn about our involvement with activist athletes and important organizations like 1% for the Planet and B Corporation," explained Duell.