PHOENIX—PetSmart® and General Nutrition Centers Inc. (GNC) launched a line of dietary supplements designed for dogs and cats. This new line will be made exclusively for PetSmart and available at PetSmart and PetSmart.com beginning in fall 2010.
"These specially-formulated supplements will give our pet parents another unique offering to help them keep their pets healthy and happy and another reason to shop our stores," said Matt McAdam, vice president of merchandising. "Working with GNC, the leader in dietary supplements, gives us the opportunity to offer pets and pet parents a superior nutritional product."
GNC executive vice president Tom Dowd said the impetus to create the supplements came from customers who repeatedly requested quality products for their pets. "The new pet vitamins represent a true consumer-driven innovation – we saw the need first-hand in our own stores," explains Dowd. "With PetSmart's expertise in pet care and excellent retail capabilities, we knew they were the ideal partner to join us in this venture."
Both companies view the partnership as a strategic, long-term opportunity that sets them apart in the industry. "The vitamins are a one-of-a-kind product backed by two well-established, trusted brands that emphasize to pet parents why PetSmart is their total pet care resource," McAdam said.