LOS ANGELES–Jarrow Formulas® Inc. launched Vitamin D3, 5000 IU, which utilizes only cholecalciferol to ensure the delivery of a high-quality, more bioavailable form of vitamin D. “Within the last decade, there has been what amounts to a virtual rediscovery of vitamin D,” said Dallas Clouatre, Ph.D, who spearheads Product Development for Jarrow Formulas. “A renewed research focus on the ‘sunshine’ vitamin already has shown that vitamin D provides a treasure trove of health benefits, and does so safely and inexpensively.” Recommended usage is 1 softgel daily with food or as directed by your qualified health consultant.