ATLANTA –Almost all American consumers (90 percent) have at least one jar of peanut butter in their household, according to the National Peanut Board’s (NPB) latest Consumer Attitudes Tracking Study. Additionally, the survey found consumers ranked peanuts as the number one sandwich for providing lasting energy.
The 2009 survey showed 48 percent more of the respondents consider peanuts as an option for a meal or snack than in 2006. Further, 52 percent of respondents reported they recently learned something new about eating peanut butter that made them consider peanut butter more often.
The survey tracked health information as well. A record 30 percent of consumers indicate they consider their eating habits to be very healthy. This is the highest score that the tracking study has recorded since 2001. While consumers indicate they are shifting to healthy diets, there was an increase in the percentage of respondents who claim to be avoiding all fats.
The National Peanut Board represents all U.S. peanut farmers and their families.