GILBERT, Ariz.— Novus Life Nutrition selected USA Sports as its exclusive distributor for its nutritional products, including HELIX and AXIS. Sports Techy reported on the announcement, which will add the recovery product HELIX to the USA Sports lineup in July 2010, followed by other products during the third quarter. The Novus Life Nutrition products focus on repair, recovery and endocrine balance.
USA Sports is a new distributor of sports nutrition products, and was founded by Joe Mies, the former chief operating officer of BOSS. In a statement provided to Sports Techy, Mies said: “We are committed to a healthy change in the sport nutrition market. The USA Sports team brings integrity and experience to the marketplace with industry pioneer Bob O’Leary acting as an advisor and Ron Coleman, former Mr. Universe, heading our promotions department.”