VANCOUVER, Wash.–The new label and branding for Rhino Gummy Multi-Vitamin™ was awarded a Certificate of Excellence at the recent Graphic Design USA 2010 American Inhouse Design Awards. The branding for the natural gummy vitamins was designed by the in-house marketing team at Nutrition Now®, the makers of Rhino Gummy Vitamins™. The Rhino label stood out among the 4,000-plus entries. The award-winning piece will be published in both the Graphic Design USA print and online design annuals. It will also be published in the Graphic Design USA July/August edition.
The re-branding of Rhino gummy vitamins introduced a clean and simple look, with a more natural font and a greater use of green against softer color tones, along with easy-to-identify product benefit callouts, all designed to improve the target consumer experience. The new packaging continues to incorporate the iconic Rhino character that consumers know and trust.
“We are honored to have our work recognized by a respected publication and organization within the design community,” said Kate Jones, vice president of Nutrition Now. “This award validates the hard work by our team to bring this new branding to our consumers.”