EL SEGUNDO, Calif.–More Fresh & Easy Neighborhood Market stores in California will be getting produce from local farms in less than 24 hours as the company expands it “Farm to Store in 24” program. The expansion also calls for more produce, such as peaches, nectarines and vegetables to be delivered daily.
To let customers know when produce is available on shelves within 24 hours from leaving the farm where it’s grown, Fresh & Easy places a special logo on “Farm to Store in 24” products.
All “Farm to Store in 24” products come from California farms, and depending on the season, the company said as much as 65 percent of all of Fresh & Easy’s produce comes from California.
“Getting produce from the farm to the store in 24 hours or less is an incredibly tricky task, which makes it important to partner with strong local growers who share our commitment to quality produce,” said Justin Hill, Fresh & Easy’s produce manager in a press release. “We are working closely with these growers here to put in the extra care required to expand our ‘Farm to Store in 24’ offerings whenever we can.”
This summer Fresh & Easy has been offering strawberries and table grapes through the program. With the table grape season in the Coachella Valley wrapping up, Fresh & Easy is now getting grapes from Pandol Bros. in Delano. Andrew & Williamson (A&W) grows strawberries for the program in Ventura County and Watsonville.
Fresh & Easy operates more than 150 stores in California, Arizona and Nevada.